GTM Stack Intelligence  ·  Now Available

Your GTM Tech Stack
Is Overgrown.
We Will Show You What to Cut.

Prune delivers a 5-component GTM Tech Stack Audit in 3 weeks — telling you which tools to keep, cut, and add, and exactly where your revenue pipeline is leaking money.

🛡

Guaranteed: We identify $100,000+ in annual savings — or the audit is free.

41
average GTM tools at a
$100M ARR company
$2.3M
average annual GTM
tech stack spend
14
average tools flagged for
immediate cancellation per audit
78%
of companies with AI tools have
data quality below 5 out of 10
The Problem

Four Problems Every B2B SaaS Company Above $50M ARR Has. And Almost Nobody Has Solved.

They do not need to be solved independently — they compound each other. Prune breaks the cycle.

🔴

Tool Sprawl Nobody Can See

40 to 70 GTM tools, accumulated through acquisitions and budget cycles. Auto-renewals happening silently. Nobody owns the complete picture.

Average: $200K per year in tools nobody actively uses
🟡

Revenue Leaking Quietly

31% of inbound leads arrive without a lead source. 18% of MQLs sit unworked for 48 hours or more. 12% duplicate contact rate. Each failure has a dollar value nobody has quantified.

Average Lead-to-Cash finding: $220K per quarter in lost pipeline
🤖

AI Tools in Bad Soil

Your CEO wants AI deployed. But 78% of companies that have purchased an AI GTM tool have data quality below 5 out of 10. The tools fail — not because AI does not work, but because nobody fixed the foundation first.

Prune tells you what to fix before the next purchase
📊

The Accountability Squeeze

Your CFO wants every tool justified. Your CRO wants to know which systems produce pipeline. Your CEO wants an AI strategy. You need the data layer to answer all three — before you are asked again.

Prune gives you the data to walk into that room first
The Prune Audit

Five Components. One Integrated Report. Delivered in 3 Weeks.

Each component informs the next. The Stack Discovery feeds the ROI Scorecard. The Lead-to-Cash Health Score explains the AI Readiness gaps. This is a system, not a checklist.

01

Stack Discovery Map

Complete inventory from Finance AP, SSO, contracts, and shadow interviews. Every tool — cost, users, integrations, renewal date.

02

ROI Scorecard

Every tool scored 1 to 10 on usage, impact, integration depth, and cost efficiency. Keep, Review, or Cut classification per tool.

03

Rationalization Roadmap

30, 60, and 90-day prioritized action plan with savings estimates, vendor briefs, and change management messaging per tool.

04

Lead-to-Cash Health Score

10 Salesforce health signals audited via read-only SOQL queries. Every red signal gets a dollar-value revenue impact estimate.

05

AI Readiness Score

3-dimension assessment: data quality, integration depth, process maturity. Tells you which AI tool to deploy first — and what to fix first.

How It Works

Three Weeks. Five to Six Hours of Your Team's Time.

No engineering work required. Read-only access only — we never write to your systems.

Week 1

Data Collection

  • Finance AP export (vendor payments)
  • Okta or Google Workspace SSO export
  • Active SaaS contracts (shared folder)
  • 30-minute shadow interview per team
  • 2-hour integration mapping session
⏱ Approximately 3 hours from your team
Week 2

Analysis and Salesforce Audit

  • Salesforce read-only access (15 min setup)
  • 10 Lead-to-Cash health signals via SOQL
  • MAP sync log review (Marketo or Pardot)
  • AI Readiness Assessment (15 questions)
  • Full ROI Scorecard across all tools
⏱ Approximately 2 hours from your team
Week 3

Delivery and Live Readout

  • 25-slide board-ready audit report
  • 60-min readout with VP, CFO, and CRO
  • 30, 60, and 90-day savings roadmap
  • AI deployment sequence recommendation
  • Retainer proposal (optional)
⏱ 60-minute readout with your leadership
The Guarantee
🛡

$100,000 in Savings — Or the Audit Is Free.

If Prune does not identify at minimum $100,000 in annual GTM savings, the audit is free. No questions asked. Not a partial refund — free.

We can offer this because we have run this methodology at real companies and know what we will find. We have never triggered the guarantee.

The Founder

Built by Someone Who Has Managed GTM Tech Stacks for 15 Years.

For fifteen years, Gaurav Palande was the GTM Technology leader being asked to justify every tool investment — without a proper data layer to do it. He built Prune because he kept wishing someone had built it for him.

$100M+

ARR impact from GTM systems transformation projects across enterprise B2B SaaS organizations

$3M+

Annual savings from identifying and cutting 25+ redundant tools from a single M&A acquisition

100+

Industry-leading GTM tools governed — Salesforce, Marketo, Outreach, Gong, Clay, ZoomInfo, and more

15 yrs

Operator experience as the person responsible for the GTM tech stack — not advising it from the outside

G
Gaurav Palande
Founder, Prune

Experience at

Freshworks Amazon TikTok Synopsys Apple Polycom

"I spent fifteen years managing GTM tech stacks at some of the world's fastest-growing companies. Every year I wished there was a way to know which tools were actually earning their place. There was not. So I built it."

Pricing

Simple Pricing. Guaranteed Outcomes.

Start with the audit. The savings pay for everything else.

One-Time Engagement

GTM Tech Stack Audit

$15K one-time

The complete 5-component audit — delivered in 3 weeks.

  • Full 5-component audit
  • 25-slide board-ready report
  • 60-min live readout with leadership
  • 30, 60, and 90-day savings roadmap
  • Lead-to-Cash health report with revenue impact
  • AI readiness score and deployment plan
  • $100K+ savings guarantee or free
Start the Audit →
Enterprise

Platform

Custom

Live dashboard, multi-team coverage, and dedicated support.

  • Continuous live dashboard
  • Multi-team coverage
  • Full Salesforce Lead-to-Cash monitoring
  • Custom integrations
  • Dedicated Customer Success Manager
  • Annual strategy session
Talk to Us →
Get Started

Let's Prune Your GTM Tech Stack.

Start with a conversation. We will show you what Prune finds in a stack like yours — and you decide if you want to go deeper.

🛡 The guarantee: If Prune does not identify at minimum $100,000 in annual GTM savings — the audit is free. We have never triggered it.